What to Do About Fake Drake
Friend of Elsewhat Sean Michaels has a piece up in The New Yorker this week about the intersection of AI and the music industry. It touches on tech, music sharing, sampling, and lots more.
Meanwhile, the pace of A.I. research has recalled the work of West Yorkshire rhubarb farmers, whose stalks grow so fast that they can hear the sound of them stretching. Tools with names like So-Vits-SVC, which has been used to generate A.I. facsimiles of Drake’s, Eminem’s, and Jay-Z’s voices, are introducing a new set of challenges to an industry that has barely recovered from covid-era concert restrictions. Musical artists, confronted by Big Tech’s tempo, influence, and affluence, have shown an understandable willingness to line up behind Big Media. Given a very real fear that generative tools will further erode, or permanently cripple, the already precarious economics of artists’ lives, why not allow globe-straddling labels, studios, and publishers to stand on their behalf?